桃源水榭位于内蒙古呼和浩特市回民区新华西街与巴彦淖尔路交汇处东南角。总建筑面积约14万平方米,产品主要以多层普通住宅为主。从项目整体策划角度,我们提出为“风从江南来,诗意山水,理想家园”之“江南园林”主题产品思路与推广思路,塑造“中式园林”的深层文化地产底蕴,从而打造项目品牌与地产公司品牌。
Taoyuan shuixie is located in the southeast corner of the intersection of Xinhua West Street and Bayannaoer Road, Huimin District, Hohhot City, Inner Mongolia. The total construction area is about 140,000 square meters, and the products are mainly multi-storey ordinary residences. From the perspective of the overall planning of the project, we put forward the product idea and promotion idea of "Jiangnan Garden" theme of "wind from Jiangnan, poetic landscape, ideal home", and shaped the deep cultural real estate heritage of "Chinese garden", so as to build the project brand and real estate company brand.
在西部城西当时尚未开发的市场下,一个没有任何特点的项目,我们从企划角度赋予项目“江南桃源水乡”的文化品牌营销,创造了较好的销售业绩,产品概念、企划推广、创意营销全程服务。
Main services: In the west of the west of the city was not developed at that time under the market, a project without any characteristics, we gave the project "Jiangnan Taoyuan Town" cultural brand marketing from the perspective of planning, created a better sales performance, product concept, planning and promotion, creative marketing services.